Building Brand Tips

• Posted on 7 November 2022
• By Miata

1. Develop Your Brand Purpose

Developing a strong brand has a successful purpose by defining a principal concept that appeals to your target audience. Define values by asking questions, why am I here, what makes your brand different, and what would make your target audience pay special attention to your product.

2. Determine Your Target Audience

Focus on what customers you are targeting like age, sex, certain types of personality characteristics, and lifestyle criteria your customer base should be and work from there. This should help you gain a focus and purpose in identifying your target audience traits.

3. Know Your Competitors

Take the opportunity to understand your competitors in order, to separate yourself to draw your target audience to your brand.

4. Build Your Brand Strategy

Structure your brand by developing a strategic brand platform that identifies your vision, mission, and core values.

5. Develop Your Brand Narrative

This is the opportunity for you to tell your story that brings meaning and relevancies to your brand. Stories do more than communicate, they build familiarity and trust.

6. Create A Brand Identity

Since you have already done the work in creating a brand story, bring the identity of your product to life. This is the time where creating a logo or theme song that caters to the narrative your story gets developed.

7. Live The Brand

To be successful, you must “live” the brand. That means you must embody the brand strategy in your lifestyle.  Eat, Sleep and Live your brand.